Setting quality objectives

They are clear set measurable goals that are intended for increasing the value of an organization’s processes with a target for products and services conformity aimed at customer satisfaction.

An organization shall set quality objectives which are consistent with the quality policy, at relevant functions, levels and process of the organization. This quality objectives shall aim at achieving the organization’s corporate objectives and the strategic direction of the organization. The focus of quality objectives shall be conformity of products and services and in meeting the expectation of the customer.

Top management quality objectives are established, and quality objectives are formulated for other relevant processes to achieve the top management quality objectives. This way, the top management quality objectives consistent with the quality policy are cascaded down to all process levels and functions.

The quality objectives shall be maintained as documented information, monitored, measured and evaluated for performance.

Establishing the quality objectives

Quality objectives shall:

  • Be established at every relevant process level and function in the organization.
  • Be consistent with the quality policy.
  • Consider applicable requirements like statutory and regulatory requirements, customer requirements and internally defined requirements.
  • Be relevant to conformity of products and services and to enhance customer satisfaction.
  • Be monitored for effectiveness using key performance indicators to evaluate performance statistically.
  • Be communicated to and understood by relevant persons.
  • Be continually updated as appropriate, whenever necessary.
  • Maintain documented information on the quality objectives.

Quality objectives shall meet the SMART principle.

S – Specific: Addresses one issue, distinct and not ambiguous.

M – Measurable: Performance can be calculated from numeric data values.

A – Achievable: Should be feasible and can be actualized.

R – Realistic: Objectives shall address real situations and not imaginary or fictional.

T – Time bound: Assigned dates to complete actions on objectives and evaluation of performance.

To establish suitable objectives, three elements should come to mind:

  1. What to be achieved.
  2. The amount or level of it to be achieved.
  3. The time when all planned actions to achieve the objective will be completed.

Examples

As an example, let us set a quality objective to meet these requirements.

Objective: To ensure not more that 5% customer complaints for products delivered per month in the year 2021.

The above objective is:

  1. Specific to complaints for products delivered to customers.
  2. Measurable by comparing number of products delivered to customers with complaints and the number of products delivered to customers for the month to achieve the target of less than 5%. This implies a minimum of 95% products conformity.
  3. With the objective of a Quality Management System to exceed customer expectation, 95% product conformity is achievable.
  4. The objective addresses a real situation associated with customer complaints and product conformity.
  5. The quality objective is time bound as time has been defined to achieved it every month. This implies that the performance of this objective shall be evaluated at the end of every month.

This quality objective is SMART.

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Setting quality objectives

They must be SMART

They are clear set measurable goals that are intended for increasing the value of an organization’s processes with a target for products and services conformity aimed at customer satisfaction.

An organization shall set quality objectives which are consistent with the quality policy, at relevant functions, levels and process of the organization. This quality objectives shall aim at achieving the organization’s corporate objectives and the strategic direction of the organization. The focus of quality objectives shall be conformity of products and services and in meeting the expectation of the customer.

Top management quality objectives are established, and quality objectives are formulated for other relevant processes to achieve the top management quality objectives. This way, the top management quality objectives consistent with the quality policy are cascaded down to all process levels and functions.

The quality objectives shall be maintained as documented information, monitored, measured and evaluated for performance.

Establishing the quality objectives

Quality objectives shall:

  • Be established at every relevant process level and function in the organization.
  • Be consistent with the quality policy.
  • Consider applicable requirements like statutory and regulatory requirements, customer requirements and internally defined requirements.
  • Be relevant to conformity of products and services and to enhance customer satisfaction.
  • Be monitored for effectiveness using key performance indicators to evaluate performance statistically.
  • Be communicated to and understood by relevant persons.
  • Be continually updated as appropriate, whenever necessary.
  • Maintain documented information on the quality objectives.

Quality objectives shall meet the SMART principle.

S – Specific: Addresses one issue, distinct and not ambiguous.

M – Measurable: Performance can be calculated from numeric data values.

A – Achievable: Should be feasible and can be actualized.

R – Realistic: Objectives shall address real situations and not imaginary or fictional.

T – Time bound: Assigned dates to complete actions on objectives and evaluation of performance.

To establish suitable objectives, three elements should come to mind:

  1. What to be achieved.
  2. The amount or level of it to be achieved.
  3. The time when all planned actions to achieve the objective will be completed.

Examples

As an example, let us set a quality objective to meet these requirements.

Objective: To ensure not more that 5% customer complaints for products delivered per month in the year 2021.

The above objective is:

  1. Specific to complaints for products delivered to customers.
  2. Measurable by comparing number of products delivered to customers and had complaints with the number of products delivered to customers for the month to achieve the target of less than 5%. This implies a minimum of 95% products conformity.
  3. With the objective of a Quality Management System to exceed customer expectation, 95% product conformity is achievable.
  4. The objective addresses a real situation associated with customer complaints and product conformity.
  5. The quality objective is time bound as time has been defined to achieved it every month. This implies that the performance of this objective shall be evaluated at the end of every month.

This quality objective is SMART.

Share this post

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Disclaimer

Comments here are sole opinions of the commenter and not that of Charicon CNL or any of her employees.

Leave a Reply

Your email address will not be published. Required fields are marked *

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